Abstract
Verbascum ifranensis Khamar H. & al. is described as a new endemic species from the Middle Atlas Mountains in Morocco, based on morphology of vegetative and reproductive organs. We provide notes on its delimitation from closely related species, especially V. dentifolium Delile and V. lychnitis L. Comparison of ITS sequences and a distance matrix analysis is provided for V. ifranensis and the two closely related species to add molecular evidence to the morphological findings. In addition the geographical distribution and the conservation status are assessed.