Abstract
Primulina rubribracteata Z.L. Ning & M. Kang, a new species of Gesneriaceae from southern Hunan, China, is described and illustrated. The new species morphologically resembles P. polycephala (Chun) Mich. Möller & A. Weber and P. porphyria X.L. Yu & Ming Li, but it can be easily distinguished by having ovate or broadly ovate leaf blade, purple red bracts and calyx, shorter peduncle and pedicel, thoroughly purple corolla, unbranched cymes with 1–4 flowers, and densely glandular pubescent inside corolla lobes.